The big lesson? Be a little more like Tesla
Electric car infrastructure company Better Place's move to file bankruptcy today marks the end of the road for a billion-dollar bet that Silicon Valley-style technological disruption could wean the world from fossil fuels.
Founded in 2007 in Palo Alto, California, by a charismatic former SAP executive named Shai Agassi, Better Place sought in one stroke to solve a conundrum: most electric cars were too expensive and too limited in their range to become a mass market alternative to the internal combustion engine. Agassi's solution was to separate the most expensive component of an electric vehicle, the battery, from the car. Drivers would buy or lease an electric car for a price comparable to a gasoline-powered model and Better Place would own the batteries. Paying a monthly fee based on how much they drove, drivers would gain access to Better Place's network of robotic switch stations to let them swap out depleted batteries for fresh ones in a matter of minutes.
READ MORE: http://www.theatlantic.com/technology/archive/2013/05/another-clean-tech-startup-goes-down-better-place-is-bankrupt/276257/