Stop talking tax percentages. Start talking dollars. The media understand this. In today’s issue of USA Today
(August 17, 2012) there’s an above-the-fold article on page 4A with
this headline: “Romney: Paid 13% or more in taxes each year.” Nowhere in
the article does it say how much 13 percent is in dollars. There’s a
reason for this.
What’s 13 percent of your yearly income? Is it nearly $3 million? If
it is, say it. “I paid $3 million dollars in taxes.” Emphasize the word
‘million.’
Ask reporters who ask you how much you paid last year how much they
paid. Ask Diane Sawyer and other media types how much money they make
and how much they pay in taxes. Then ask Harry Reid how much he paid in
taxes last year. Ask President Obama how much he paid in taxes last
year.
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